The start of Será Collections

Written by Zoe • Posted on September 16 2021

The beginning of a great adventure. Hi my name is Zoë , 23 years old from the Netherlands. My whole life I was obsessed with fashion. Clothes , bags, shoes, jewelry.

Back in time

Let's go back in time a little bit. When I was younger I have had a rough time. In this time you could say I was depressed. I didn't want to go to school or do anything. The only time I felt good about myself is when I did my make-up and put on some beautifull clothes with matching jewelry and shoes. A few years later I tought why not start a business about something I'm so passionate about. And spread the words of positivity. So I created Será Collections (formerly know as zoldout)

The start

The only problem was that all the jewelry I personally owned began to discolor and would make my skin green after a small period of time. The only solution for that problem at that time and at my knowledge was 100% real gold. But I didn't have the money for that, like many others I guessed. So I tought how can I fix this. And came up with the perfect materials that last long and can resist water.


With all that in mind I also wanted to keep the prices as low as possible. This because the materials and production are more expensive than de lower quality jewelry brands.

This makes our jewelry more of a investement but definitely worth it in the long run!

Follow us on social media for more behind the scenes en get to know us !